Gamification and Game Theory

In this course, we unpack the ways in which humans use strategies and play to maximize the effectiveness of their experiences in the world. We discover how we can design cerebrally activating experiences that ignite the curiosity that activates change. We dive into the fascinating world of motivators and mechanics. There is a strong focus on exploring our own motivators and thus, being able to apply these to the things we design. 

We will also be taking a look at the bigger picture of games and gamification and the ways in which they can be used to affect change by exploring intrinsic motivators such as pleasure, success, reward, competition, and challenge. You will learn how to dissect and adapt the mechanics of successful gamified experiences and tap into the secret processes of designing cerebrally stimulating games that can be utilized to enhance social and behavioral change. 

We combine Gamification and Game Theory to get a robust view of human motivations and develop techniques and tactics for curating experiences, services, and products that can reorient the way people see and experience the world. It's a little complex, but incredibly fascinating! Our approach to Gamification and Game Theory is not only about how we can use these approaches to make change in the world around us, but also how we can discover how we are motivated and influenced by the choices and actions of others.