What It's All About...


Become adept at concepts governing Moral Panics and logistical framing, and discover how to master language and storytelling for positive social change.


  • Understand how language, schemas, and communication techniques are used as social influencers – constructively and destructively
  • Explore the historical development of Public Relations and pervasive communication to discover how framing impacts the effects of language, including moral panics and fear framing
  • Unravel the existing patterns of language and communication techniques that frame your understanding of the world around you
  • Understand why you respond to the various mediums of communication in the ways that you do
  • Identify and relate to neurochemical influencers
  • Develop a framework for effectively using language to transfer emotion, influence decision making, and effect change
  • Learn invaluable storytelling tricks


In this course, you'll explore the ways in which language and communication have evolved to be used as powerful social influencers, how they have been misused, how certain types of framing affect us cognitively, and how political and cultural experiences result from inflectional languages. You will gain an understanding of the social construction of influential communication tactics and learn how to apply these tactics to shift behaviors towards more sustainable practices and positive social change. You'll also learn about how existing patterns of language have developed, breaking down the history of logistical framing, moral panics, and discourse as well as the modern day mechanisms that influence and affect us today, from digital to real-world interventions. The insights and tools gained in this class will illuminate why you respond to mediums in the ways that you do and will prepare you to wield storytelling prowess in your changemaking endeavors.

Dr. Leyla Acaroglu
Dr. Leyla Acaroglu

Sustainability provocateur and cultural protagonist Dr. Leyla Acaroglu challenges people to think differently about how the world works. As an award winning designer, UNEP Champion of the Earth, sociologist, and entrepreneur, she developed the Disruptive Design Method and designs cerebrally activating experiences, gamified toolkits, and unique educational experiences that help people make the status quo obsolete. Her mainstage TED talkon sustainability has been viewed over a million times, and she leads presentations around the world on activating positive social change through creative interventions and systems thinking.