CONTENT + SKILLS GAINED

WHAT IT'S ALL ABOUT

Humans are storytelling animals that have for, as long as we have been standing on two legs, been sharing narratives with our pack in order to succeed as a species. From dream time stories to the methodologies and scriptures that provide frameworks for life -- the transference of information from one generation to another has been critical to our success. We know that storytelling is evocative and powerful for the mind, but why? Stories trigger visuals and emotion, and they are one of the primary forms through which human experience is made meaningful and through which we learn and interact. Become adept at concepts governing Moral Panics and logistical framing, and discover how to master language and storytelling for positive social change.
CONTENT + SKILLS GAINED

WHAT YOU WILL UNCOVER IN THIS COURSE

  • Consider how language, schemas, and communication techniques are used as social influencers- constructively and destructively.

  • Explore the historical development of Public Relations and pervasive communication to discover how framing impacts the effects of language, including moral panics and fear framing.

  • Unravel the existing patterns of language and communication techniques that frame your understanding of the world around you.

  • Develop a framework for effectively using language to transfer emotion, influence decision making, and affect change. Identify and relate to neurochemical influencers.

  • Dr. Leyla Acaroglu

    Instructor Bio:

    Sustainability provocateur, award-winning designer, 2016 UNEP Champion of the Earth, and creative channg-maker prioneer, Dr. Leyla Acaroglu challenges people to think differently about how the world works. As the founder of the UnSchool and creator of the Disruptive Design Method, Leyla weaves togetehr her skills as a deisgner, sociologist, and entrepreneur, to create highly imersive educative experiences. She is a sought after international expert on systems change and sustainabaility, running workshops around the world and designing activating experiences, gamified toolkits, and unique educational experiences that help equip people to intervene in systems to make the status quo obsolete. Her mainstage TED talk on sustainability has been viewed over a million times, and she leads presentations around the world on activating positive social change through creative interventions.

    Dr. Leyla Acaroglu

    UnSchool Founder + Global Change Maker

    Dr. Leyla Acaroglu

COURSE CONTENT

  • 01
    Welcome
    Show Content
    • Welcome to the Language Influence & Effect Course!
    • Brain warm-up
    • A Welcome Message From Leyla
    • A quick note before you start
  • 02
    Part 1: The Power of Language
    Show Content
    • Introduction and Core Concepts
    • Video: The Power of Language
    • Learning Action: Observational Experiment
    • Reflection
    • Feedback
    • Additional Resources
  • 03
    Part 2: The Art of Persuasion
    Show Content
    • About The Art of Persuasion
    • Video: The Art of Persuasion
    • Learning Action: Worldview
    • Reflection
    • Feedback
  • 04
    Part 3: Moral Panics, Misdirection and Fear Framing
    Show Content
    • About Moral Panics, Misdirection & Fear Framing
    • Video: Moral Panics, Misdirection and Fear Framing
    • Learning Action: Tactic Identification
    • Reflection
    • Feedback
  • 05
    Part 4: Language as a System
    Show Content
    • About Language as a System
    • Video: Language as a System
    • Learning Action: Language Systems
    • Reflection
    • Feedback
  • 06
    Part 5: Storytelling and Narratives that Make Change
    Show Content
    • About Storytelling & Narratives That Make Change
    • Video: Narratives that Make Change
    • Knowledge Check: Narratives that Make Change
    • Learning Action: Narrative Arc
    • Reflection
    • Feedback
  • 07
    Course Synthesis - Tying It All Together!
    Show Content
    • Language Influence & Effect Final Knowledge Check
    • Language Influence & Effect Final Reflection
    • Language Influence & Effect Final Feedback
    • Additional Resources
    • A Message From Leyla

WHAT PEOPLE SAY ABOUT THE UNSCHOOL PROGRAMS

“For the past few weeks I've been taking the (very responsibly priced) online courses these folks offer. In short, their amazing, enriching, fun and worth every penny. If you are looking to build a community, design a product or just want to better understand Disruptive Design, design for equity, systems thinking, have a look. ”

Via Twitter

Jade Rivera

“Wow. Awesome. Amazing. Leyla is a synapse - with her energy, passion, knowledge and humour, she ignites every neuron in the audience, and frees people to think and design sustainably.”

Trish Hyde

“As someone operating in the nonprofit sphere, it was refreshing to branch out and learn a new way of thinking. I’m going to take this new learning to become an agent of cultural change in my circles.”

Michael Paone

THE INFLUENCE OF LANGUAGE & COMMUNICATION

ENHANCE YOUR ABILITY TO MASTER

Language is one of the most powerful tools humans have developed; in fact, it's one of the core reasons we have evolved into being such a prolific species on this planet! The ability to communicate effectively and affect change through the communication tools we develop - in all mediums - is a really important part of the changemaker’s toolkit. The old adage, “Words will never hurt me,” simply is not true, as words do have the power to destroy, but more importantly- to build, to uplift, to inspire, and ultimately, to heal. But how do we move to being expert communicators in a society that is increasingly disconnected, thanks to tech advancement that replaces face-to-face...or even voice-to-voice...communication?

In this knowledge session, we explore the ways in which language and communication have evolved to be used as powerful social influencers, how they have been misused, how certain types of framing affect us cognitively, and how political and cultural experiences result from inflectional languages. You will gain an understanding of the social construction of influential communication tactics and learn how to apply these tactics to shift behaviors towards more sustainable practices. 

We also explore how existing patterns of language have developed and break down the history of logistical framing, moral panics, and discourse. We’ll investigate the influence of Freud's theories on Public Relations and track its evolution to the modern day mechanisms that influence and affect us today, from digital to real-world interventions. Not only will this class help you wield storytelling prowess in your changemaking endeavors, but it will also help you better understand why you respond to the various mediums of communication all around you. Let’s get started! 


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