What It's All About...


Generate more creative ideas using our 10 Golden Rules of Ideation and discover how to rapidly prototype for disruptive problem solving.


  • Leverage your knowledge of systems thinking to ideate creative solutions and develop prototypes for interventions.
  • Discover how to push beyond preconceived mental capacity in order to generate more effective ideas with our 10 Rules of Ideation
  • Learn how to bank ideas and develop synthesizing opportunities to help you sort through and pull out the most effective ideas.
  • Catalyze idea evolution and synthesis from your reflexive thinking practice.
  • Learn to evaluate ideas and prototypes, ensuring your interventions are creative, unique, and can be practically applied to the problem that you are trying to solve
  • Learn to translate your ideas into usable, real-world interventions that will have a significant impact
  • Develop rapid prototyping and advanced ideation skills
  • Learn iterative testing, play testing, and evaluation skills for idea evolution and synthesis.
  • Discover tips and tricks to activate other people’s creativity and facilitate an ideation session with impact


This course will equip you to generate more creative ideas with our 10 Rules of Ideation, which were designed to overcome the neurological barriers that try to keep our brains from pushing out the best ideas. Extending beyond the techniques you need for effective, rapid and disruptive ideation, the course also teaches iterative prototyping and testing, so you can define and evolve concepts into activations. You'll learn to translate ideas into outcomes through prototyping in a variety of forms and formats (such as sketch modeling, play testing, experience design, etc.) and will be challenged to think differently, embrace a state of creative flow, and develop the mental tools for building rapid impactful solutions. Whether you’re working on products, systems, or services, this course will refine your ideation skills and help you find a format that works for you in your creative production practices.

Dr. Leyla Acaroglu
Dr. Leyla Acaroglu

Sustainability provocateur and cultural protagonist Dr. Leyla Acaroglu challenges people to think differently about how the world works. As an award winning designer, UNEP Champion of the Earth, sociologist, and entrepreneur, she developed the Disruptive Design Method and designs cerebrally activating experiences, gamified toolkits, and unique educational experiences that help people make the status quo obsolete. Her mainstage TED talkon sustainability has been viewed over a million times, and she leads presentations around the world on activating positive social change through creative interventions and systems thinking.