How do you go about translating your ideas into usable, real-world interventions that will have a significant impact?
And how do you ensure those interventions are creative, unique, and can be practically applied to the problem that you are trying to solve?
After all, even a well-designed intervention can meet unexpected roadblocks, so prototyping and testing are imperative. This class extends beyond the techniques you need for effective, rapid and disruptive ideation techniques into iterative prototyping and testing, in order to define and evolve concepts into activations.
Through this session, you will immerse yourself into our 10 Golden Rules of Ideation in order to work through the neurological barriers that try to keep our brains from pushing out the best ideas.
After you understand these rules, you also will learn how to break them – because let’s be honest, rules are made to be broken – especially when it comes to having a disruptive edge and breaking up the status quo!
You’ll discover how to bank ideas and develop synthesizing opportunities to help you sort through and pull out the most effective ideas.
This is also a session on how to activate other people's creativity and facilitate an ideation session with impact. You will discover how to rapidly test ways of translating ideas into outcomes through prototyping, in a variety of forms and formats (such as sketch modeling, play testing, experience design, etc.).
You will be challenged to think differently, embrace a state of creative flow, and build the mental tools for building rapid impactful solutions.
Whether you’re working on products, systems, or services, this knowledge session is an opportunity to refine your ideation practices and to find a format that works for you in your creative production practices. Let’s get started!