Wield the power of language to leverage the art of positive persuasion and make change through exceptional communication skills.
Why do humans do the things (often irrational!) they do? This activation pack dives into human motivators and hacks cognitive glitches (biases) to better understand how to influence people and use the power of language and empathy to make positive, ethical change. Persuasion is a critical tactic of any change-centric endeavor, as the objective is to affect and move someone to your intended position; this bundle helps you strengthen that skillset.
Participants will receive three modules, Cognitive Science & Bias, Language & Influence, and Ethics & Empathy, plus this bonus brain-provoking content:
This bundle is for creatives, social changemakers, marketing people, and communications managers who want to leverage the art of positive persuasion for greater impacts.
Designer and social change agent Dr. Leyla Acaroglu is internationally recognized as a leading expert in the fields of disruptive design, sustainability, design, and education. As an award winning designer, UNEP Champion of the Earth, social scientist and entrepreneur, Leyla developed the Disruptive Design Method and designs cerebrally activating experiences, gamified toolkits, and unique educational experiences that help people make the status quo obsolete. Her mainstage TED talk on sustainability has been viewed over a million times, and she leads presentations for governments, industry and educational initiatives around the world on activating positive social and environmental change through creative interventions. She is the founder of the UnSchool of Disruptive Design, and two design agencies, Disrupt Design and Eco Innovators. Her classes are dyanamic and she has been described as the Doctor of Change.