Wield the power of language to leverage the art of positive persuasion and make change through exceptional communication skills.
Why do humans do the things (often irrational!) they do? This activation pack dives into human motivators and hacks cognitive glitches (biases) to better understand how to influence people and use the power of language and empathy to make positive, ethical change. Persuasion is a critical tactic of any change-centric endeavor, as the objective is to affect and move someone to your intended position; this bundle helps you strengthen that skillset.
Participants will receive three modules, Cognitive Science & Bias, Language & Influence, and Ethics & Empathy, plus this bonus brain-provoking content:
This bundle is for creatives, social changemakers, marketing people, and communications managers who want to leverage the art of positive persuasion for greater impacts.
Designer and social change agent Dr. Leyla Acaroglu is internationally recognized as a leading expert in the fields of disruptive design, sustainability, design, and education. As a designer, sociologist, educator, and sustainability provocateur, Leyla is widely known as a pioneer of using design as a catalyst for effecting positive social change. Her main stage TED Talk has over a million views, and she is an author and award-winning designer. Her current projects are all about disrupting the way we share and gain knowledge and challenging the status quo around what it means to be ‘sustainable’. She is the founder of The UnSchool, Disrupt Design and Eco Innovators. Leyla has a PhD in disruptive design for social and environmental change and is the developer of the Disruptive Design Method.