Language is one of the most powerful tools humans have developed; in fact, it's one of the core reasons we have evolved into being such a prolific species on this planet! The ability to communicate effectively and affect change through the communication tools we develop - in all mediums - is a really important part of the changemaker’s toolkit. The old adage, “Words will never hurt me,” simply is not true, as words do have the power to destroy, but more importantly- to build, to uplift, to inspire, and ultimately, to heal. But how do we move to being expert communicators in a society that is increasingly disconnected, thanks to tech advancement that replaces face-to-face...or even voice-to-voice...communication?
In this knowledge session, we explore the ways in which language and communication have evolved to be used as powerful social influencers, how they have been misused, how certain types of framing affect us cognitively, and how political and cultural experiences result from inflectional languages. You will gain an understanding of the social construction of influential communication tactics and learn how to apply these tactics to shift behaviors towards more sustainable practices.
We also explore how existing patterns of language have developed and break down the history of logistical framing, moral panics, and discourse. We’ll investigate the influence of Freud's theories on Public Relations and track its evolution to the modern day mechanisms that influence and affect us today, from digital to real-world interventions.
This class is for any change agent who wants to wield language more effectively in their work... plus learn invaluable storytelling tricks!
Key Concepts: semantics; semiotics; language, schemas, and communication; historical development of Public Relations; manipulative communication; framing and moral panics; social influence; communication techniques; effective language use
Designer and social change agent Dr. Leyla Acaroglu is internationally recognized as a leading expert in the fields of disruptive design, sustainability, design, and education. As a designer, sociologist, educator, and sustainability provocateur, Leyla is widely known as a pioneer of using design as a catalyst for effecting positive social change. Her main stage TED Talk has over a million views, and she is an author and award-winning designer. Her current projects are all about disrupting the way we share and gain knowledge and challenging the status quo around what it means to be ‘sustainable’. She is the founder of The UnSchool, Disrupt Design and Eco Innovators. Leyla has a PhD in disruptive design for social and environmental change and is the developer of the Disruptive Design Method.
The Disruptive Design Method
The Disruptive Design Method is a three-part process for activating social change. It is underpinned by our 12-unit Design Methodology of high-level concepts and content for professionals interested in activating positive social change through their work.
This is session 8 of 12 in the full knowledge set.
» CRITICAL ANALYSIS: Consider how language, schemas, and communication techniques are used as social influencers- constructively and destructively.
» REFLEXIVITY: Explore the historical development of Public Relations and pervasive communication to discover how framing impacts the effects of language, including moral panics and fear framing.
» SYSTEMS THINKING: Unravel the existing patterns of language and communication techniques that frame your understanding of the world around you.
» CREATIVE INTERVENTIONS: Develop a framework for effectively using language to transfer emotion, influence decision making, and affect change. Identify and relate to neurochemical influencers.