Language is one of the most powerful tools humans have developed; in fact, it's one of the core reasons we have evolved into being such a prolific species on this planet! The ability to communicate effectively and affect change through the communication tools we develop - in all mediums - is a really important part of the changemaker’s toolkit. The old adage, “Words will never hurt me,” simply is not true, as words do have the power to destroy, but more importantly- to build, to uplift, to inspire, and ultimately, to heal. But how do we move to being expert communicators in a society that is increasingly disconnected, thanks to tech advancement that replaces face-to-face...or even voice-to-voice...communication?
In this knowledge session, we explore the ways in which language and communication have evolved to be used as powerful social influencers, how they have been misused, how certain types of framing affect us cognitively, and how political and cultural experiences result from inflectional languages. You will gain an understanding of the social construction of influential communication tactics and learn how to apply these tactics to shift behaviors towards more sustainable practices.
We also explore how existing patterns of language have developed and break down the history of logistical framing, moral panics, and discourse. We’ll investigate the influence of Freud's theories on Public Relations and track its evolution to the modern day mechanisms that influence and affect us today, from digital to real-world interventions.
This class is for any change agent who wants to wield language more effectively in their work... plus learn invaluable storytelling tricks!
Key Concepts: semantics; semiotics; language, schemas, and communication; historical development of Public Relations; manipulative communication; framing and moral panics; social influence; communication techniques; effective language use
Designer and social change agent Dr. Leyla Acaroglu is internationally recognized as a leading expert in the fields of disruptive design, sustainability, design, and education. As an award winning designer, UNEP Champion of the Earth, social scientist and entrepreneur, Leyla developed the Disruptive Design Method and designs cerebrally activating experiences, gamified toolkits, and unique educational experiences that help people make the status quo obsolete. Her mainstage TED talk on sustainability has been viewed over a million times, and she leads presentations for governments, industry and educational initiatives around the world on activating positive social and environmental change through creative interventions. She is the founder of the UnSchool of Disruptive Design, and two design agencies, Disrupt Design and Eco Innovators. Her classes are dyanamic and she has been described as the Doctor of Change.
The Disruptive Design Method
The Disruptive Design Method is a three-part process for activating social change. It is underpinned by our 12-unit Design Methodology of high-level concepts and content for professionals interested in activating positive social change through their work.
This is session 8 of 12 in the full knowledge set.
» CRITICAL ANALYSIS: Consider how language, schemas, and communication techniques are used as social influencers- constructively and destructively.
» REFLEXIVITY: Explore the historical development of Public Relations and pervasive communication to discover how framing impacts the effects of language, including moral panics and fear framing.
» SYSTEMS THINKING: Unravel the existing patterns of language and communication techniques that frame your understanding of the world around you.
» CREATIVE INTERVENTIONS: Develop a framework for effectively using language to transfer emotion, influence decision making, and affect change. Identify and relate to neurochemical influencers.