Have you ever considered the impact - subliminally or otherwise - that games have had on your life? In this class, we take a closer look at the role that gamification is playing in everything around us and how game theory motivates and influences our actions.
Gamification is the use of game mechanics in non-gaming environments, and it has become the hot tool for user experience design. But how can we apply this fascinating approach to making change? This knowledge module looks at change making through the use of Gamification and Game Theory -- which is the economic analysis of how people strategize to maximize their effectiveness in a given situation. Combined, they provide a powerful toolset for activating change in a diverse array of arenas.
In this class, we unpack the ways in which humans use strategies and play to maximize the effectiveness of their experiences in the world. We discover how we can design cerebrally activating experiences that ignite the curiosity that activates change, and we dive into the fascinating world of motivators and mechanics. There is a strong focus on exploring our own motivators and thus, being able to apply these to the things we design.
We will also be taking a look at the bigger picture of games and gamification and the ways in which they can be used to affect change by exploring intrinsic motivators such as pleasure, success, reward, competition, and challenge. You will learn how to dissect and adapt the mechanics of successful gamified experiences and tap into the secret processes of designing cerebrally stimulating games that can be utilized to enhance social and behavioral change.
Key Concepts: Gamification and play; Social constructionism; Risk, reward, and motivators; Game theory; Gamified existence; Game mechanisms and mechanisms for activating change; Game and experience design, cognitive experience design, how to make change
» CRITICAL ANALYSIS: Develop an understanding of gamification and game theory in action, as well as an ability to dissect and reorient game mechanics and mechanisms within real world environments.
» SYSTEMS THINKING: Uncover the interconnectedness of experience design, social constructionism, motivators, and problem arenas - and how to use gamification systemically to stage creative interventions that leverage change.
» CREATIVE INTERVENTIONS: Feel confident using gamification to design your own engaging experiences in the problem arena of your choice.
Designer and social change agent Dr. Leyla Acaroglu is internationally recognized as a leading expert in the fields of disruptive design, sustainability, design, and education. As an award winning designer, UNEP Champion of the Earth, social scientist and entrepreneur, Leyla developed the Disruptive Design Method and designs cerebrally activating experiences, gamified toolkits, and unique educational experiences that help people make the status quo obsolete. Her mainstage TED talk on sustainability has been viewed over a million times, and she leads presentations for governments, industry and educational initiatives around the world on activating positive social and environmental change through creative interventions. She is the founder of the UnSchool of Disruptive Design, and two design agencies, Disrupt Design and Eco Innovators. Her classes are dyanamic and she has been described as the Doctor of Change.
The Disruptive Design Method
The Disruptive Design Method is a three-part process for activating social change. It is underpinned by our 12-unit Design Methodology of high-level concepts and content for professionals interested in activating positive social change through their work.
This is session 5 of 12 in the full knowledge set.